Jen Dalitz
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Latest Posts

  1. Women in Business, Supporting Women's Economic Empowerment - June 6th - Register now Jen Dalitz 24-May-2012
  2. Congratulations to Nikki White at The Heart Of, winner of Suncorp's Helping Hand competition Jen Dalitz 24-May-2012
  3. Melinda Gates says it's time to put contraception back on the agenda. Your thoughts? Jen Dalitz 24-May-2012
  4. Gender Discrimination: speak out, suffer in silence or just move on? Jen Dalitz 24-May-2012
  5. 7 steps to making money from LinkedIn (and other social media) and MAX your return on investment Jen Dalitz 04-May-2012
  6. Competition, all-girl groups and the case for single-sex schooling Jen Dalitz 04-May-2012
  7. 5 tips (and loads of links) to help you score a seat at the table as Women on Government Boards hits record high of 35.7 per cent Jen Dalitz 26-Apr-2012

Fruit at Work


Step aside BRIC... The Female Economy is the next frontier of marketing opportunity

Wednesday, November 25, 2009
As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them?

Women now drive the world economy.  Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. Their $13 trillion in total yearly earnings could reach $18 trillion in the same period. In aggregate, women represent a growth market bigger than China and India combined—more than twice as big, in fact. Given those numbers, it would be foolish to ignore or underestimate the female consumer. And yet many companies do just that, even ones that are confident they have a winning strategy when it comes to women. 

A study by Harvard Business School has found that women feel vastly underserved and despite the remarkable strides in market power and social position that they have made in the past century, they still appear to be undervalued in the marketplace and underestimated in the workplace. They have too many demands on their time and constantly juggle conflicting priorities—work, home, and family. Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.

Click here to access the Harvard article and post your comments - what do women really want in the market place?


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Wednesday, October 28, 2009
The SheEO Blog Read More

What will a recession mean for working women?

Tuesday, February 03, 2009

I’ve often suspected that minority groups suffer the most in an economic downturn.  Of course its true that the average family already struggling to make ends meet will feel the sting as overtime dries up or casual hours are cut back.  And few workers will avoid the pinch when it comes to bonus time this year; if bonuses are paid at all they’ll be a fraction of last year’s windfall.  But then there are the minorities: those in the workforce who, for a variety of reasons, will suffer because they have less bargaining power than others around them.   Read More

EOWA Australian Census of Women in Leadership

Sunday, January 25, 2009

The Australian Census of Women in Leadership measures the status of women on boards and women executive managers in Australia's top 200 organisations listed on the Australian Stock Exchange. Applying the business principle of what gets measured, gets done, the Census is designed to establish accurate statistics to enable international benchmarking. Read More

Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it – a McKinsey & Company article and Podcast

Wednesday, January 14, 2009

Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. McKinseys has identified eight technology-enabled trends that will help shape businesses and the economy in coming years in the article, “Eight business technology trends to watch”. These trends fall within three broad areas of business activity: managing relationships, managing capital and assets, and leveraging information in new ways.  Read More